Privacy Policy

Initial Direct respects your privacy and is committed to protecting it. We encourage you to read this policy before using this site as your use of the site signifies that you agree with all of the terms of this policy.

Who we are?

In this privacy policy references to "we", "us" and "our" are to Initial Direct References to "our Website" or "the Website" are to InitialDirect.co.uk.

What information we collect and how

The information we learn from customers helps us personalise and continually improve your shopping experience at InitialDirect.co.uk.

The information we collect via the Website may include:

• Any personal details you knowingly provide us with through our forms and email correspondence, such as name, address, telephone number, email address etc.
• Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
• Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.
• Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers 'help' facility.
• We might receive information about you from other sources and add it to our account information.

Under no circumstances will we hold sensitive payment details such as your card number, expiry date and security code. All transactions are handled through PayPal. For more information on the PayPal privacy policy please refer to:

https://www.paypal.com/uk/cgi-bin/webscr?cmd=p/gen/ua/policy_privacy-outside

What we do with your information

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws.

We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase.

Does Initial Direct share information?

Under no circumstances will we share your information with third parties.

Your Rights

You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address and payment of £10 to cover administration expenses to the following address:

Privacy
Initial Direct
Initial Washroom Solutions
Bridge House
Mathisen Way
Colnbrook
Slough
Berkshire
SL3 0HH

If you have any concern about privacy at Initial Direct, please email us a thorough description and we will try to resolve the issue for you.