About Initial Direct

Initial Direct

Initial Direct is the e-commerce division of Initial Washroom Solutions, the UKs premier washroom services company. Initial Washroom Solutions provides best in class, customer focused washroom services, encompassing basic to high-end washroom services and everything in between.

Initial Direct specialise in providing a range of dependable washroom services products including washroom equipment and washroom supplies for you to buy online. Our range of washroom products has been carefully selected to ensure the highest levels of health and safety.

We are so certain that you will be satisfied with the quality of our range of washroom products, that we offer a 7-day money back guarantee.

Our range of washroom equipment and washroom supplies includes:

• Baby Changing Products
• Washroom Dispensers
• Hand Cleaning & Care
• Janitorial Supplies
• Paper Towels
• Shampoo & Bodywash
• Toilet Paper
• Vending Supplies
• Waste Handling
• Wipes

In addition to these washroom products we also have a range of Clearance and Special Offers where you are sure to find a bargain or two.

The Initial Group

Initial Direct and Initial Washroom Solutions are part of the wider group Initial, who provide services in facilities management, office cleaning, medical waste management and hospitals cleaning.

Initial was founded in 1903 in London by Mr A.P. Bigelow an American entrepreneur who started a towel rental service for London businesses. His idea was that every customer could have their initials embroidered on their towels and so, with a lot of hard work, Initial Towel Supply Company was born.

Today Initial employs over 70,000 people world-wide and have operations in more than 40 countries. Our research department leads the way in the development of environmentally friendly, more sustainable solutions. The customer experience is paramount to us, which is why we make sure there is always someone local to speak to. This helps us build positive relationships with our customers so that we can be more responsive to their needs.

If you would like some more information on any of Initial Direct's products please contact us.