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A Great Range of Environmentally Friendly Eco Products


Fresh and Green - Eco ProductsInitial Direct have a superb range of Fresh and Green eco products created by Antony Worrall Thompson that will ensure that you are helping the environment while maintaining a hygienic washroom.

In addition we have a great range of Enviro-Fresh eco products that will ensure that your urinal remains hygienic while helping the environment.


Eco Products
Products per page:

Biological Urinal Blocks

Biological Urinal Blocks - EN3
£13.95 (Excl VAT)
More Info

Biological Urinal Blocks

EN3
In Stock

Eco-clear Cleaning Solution

  • Treat odours & blockages
  • Break down uric acid
  • Fresh minty fragrance
  • Water soluble
  • Environmentally friendly


    • Contents: 50 Biological Urinal Blocks

    Eco-clear cleaning solution 5L tub

    Eco-clear cleaning solution 5L tub - EN2
    £9.95 (Excl VAT)
    More Info

    Eco-clear cleaning solution 5L tub

    EN2
    In Stock

    Eco-clear Cleaning Solution

  • Breaks down uric acid
  • Neutralises odours
  • Can be used in conjunction with Urinal Sani-Sleeve
  • Environmentally friendly


    • Contents:     5 litre container

    Eco-clear cleaning solution 750ml trigger spray

    Eco-clear cleaning solution 750ml trigger spray - EN1
    £19.50 (Excl VAT)
    More Info

    Eco-clear cleaning solution 750ml trigger spray

    EN1
    In Stock

    Eco-clear Cleaning Solution

  • Breaks down uric acid
  • Neutralises odours
  • Can be used in conjunction with Urinal Sani-Sleeve
  • Environmentally friendly


    • Contents:  6 x 750ml trigger spray

    Enviro-Fresh - Urinal Screen With Bio-Block

    Enviro-Fresh - Urinal Screen With Bio-Block - EN4
    £34.95 (Excl VAT)
    More Info

    Enviro-Fresh - Urinal Screen With Bio-Block

    EN4
    In Stock

    Eco-clear Cleaning Solution

  • Prevent foreign matter from falling into the urinal waste trap
  • Treat odours, blockages & uric acid
  • Water soluble
  • Minty fragrance
  • Environmentally friendly


    • Contents: 12 Screens

    Fresh and Green Antibacterial Spray

    Fresh and Green Antibacterial Spray - E06
    £13.56 (Excl VAT)
    More Info

    Fresh and Green Antibacterial Spray

    E06
    In Stock

     Fresh and Green

  • Environmentally friendly
  • Kills 99.99% bacteria & germs
  • Help stop the spread of illness
  • Easy to use trigger-format
  • Endorsed by WWF
    •


    Contents:     6 x 500 ml trigger spray

    Fresh and Green Antibacterial Washing Up Liquid

    Fresh and Green Antibacterial Washing Up Liquid - E01
    £9.24 (Excl VAT)
    More Info

    Fresh and Green Antibacterial Washing Up Liquid

    E01
    In Stock

    Fresh and Green

  • Environmentally friendly
  • Antibacterial
  • Natural ingredients
  • Biodegradable


    • Contents: 6 x 500ml bottle

    Fresh and Green Bathroom Cleaner & Limescale Remover

    Fresh and Green Bathroom Cleaner & Limescale Remover - E03
    £13.56 (Excl VAT)
    More Info

    Fresh and Green Bathroom Cleaner & Limescale Remover

    E03
    In Stock

    Fresh and Green

  • Environmentally friendly
  • 100% biodegradable
  • Use on all tiles, taps & sanitaryware
  • Plant based ingredients
    •


    Contents:     6 x 500 ml trigger spray

    Fresh and Green Kitchen and Hob Degreaser

    Fresh and Green Kitchen and Hob Degreaser - E05
    £13.56 (Excl VAT)
    More Info

    Fresh and Green Kitchen and Hob Degreaser

    E05
    In Stock

    Fresh and Green

  • Environmentally friendly
  • Degrease hobs & ovens
  • Biodegradable
  • Solvent free
    •


    Contents:     6 x 500 ml trigger spray

    Fresh and Green Liquid Soap - Antibacterial Hand Wash

    Fresh and Green Liquid Soap - Antibacterial Hand Wash - E02
    £9.24 (Excl VAT)
    More Info

    Fresh and Green Liquid Soap - Antibacterial Hand Wash

    E02
    In Stock
    Fresh and Green
  • 100% natural fragrance
  • Environmentally friendly
  • Dermatologically tested; kind to skin
  • Kills 99.99% of germs and bacteria
  • Plant based ingredients


    • Contents: 6 x 500 ml bottle

    Fresh and Green Stain Remover

    Fresh and Green Stain Remover - E04
    £13.56 (Excl VAT)
    More Info

    Fresh and Green Stain Remover

    E04
    In Stock

    Fresh and Green

  • Environmentally friendly
  • Removes excess soiling
  • 100% biodegradable
    •


    Contents:     6 x 500 ml trigger spray

    Fresh and Green Toilet Cleaner

    Fresh and Green Toilet Cleaner - E07
    £8.40 (Excl VAT)
    More Info

    Fresh and Green Toilet Cleaner

    E07
    In Stock

    Fresh and Green

  • Environmentally friendly
  • Removes limescale
  • Cleans toilet without residue
  • Biodegradable
    •


    Contents:     6 x 750 ml bottle toilet cleaners

    Hygiene Wipes - Heavy Duty Anti Bacterial - Pack of 25 blue

    Hygiene Wipes - Heavy Duty Anti Bacterial - Pack of 25 blue - W16
    £3.97 (Excl VAT)
    More Info

    Hygiene Wipes - Heavy Duty Anti Bacterial - Pack of 25 blue

    W16
    In Stock
  • Machine washable
  • Antibacterial
  • Great dirt pickup


    • Contents:     Pack of 25 wipes

    Original Price: £4.97
    Special Offer Price: £3.97

    Toilet Paper - Conventional - Lotus Luxury Nouvelle - 2 Ply White Recycled

    Toilet Paper - Conventional - Lotus Luxury Nouvelle - 2 Ply White Recycled - 124
    £16.50 (Excl VAT)
    More Info

    Toilet Paper - Conventional - Lotus Luxury Nouvelle - 2 Ply White Recycled

    124
    In Stock

  • Soft
  • High performance toilet rolls
  • Generous length and sheet count


    • Contents: 40 x 225 sheet rolls

    Products per page:

    Eco Products Information


    Initial Direct recognise that water and energy consumption are some of the most pressing environmental and social issues in the world today.

    We have developed a range of eco products that can help you reduce your carbon footprint by:

  • reducing energy consumption
  • limiting waste and chemical usage
  • saving water


    • How our Eco Products can help your Business

    The Initial Group have been leading the market for years now with a solid reputation for producing innovative eco products. We are committed to developing environmentally friendly, more sustainable solutions that will make a difference to your business.
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